PickeringHutchins were commissioned by RAGT to design a branding logo for their new breadwheat, along with this an image that reflected the wheats combined strengths of performance, quality and reliability, this could be carried through various media.

One keyword that stuck out for us was 'combination' because of the wheats 3 key benefits leading us to create a strong image of safe dials each with the 3 benefits turning to a percentage value to reveal the Mascot logo and therefore unlocking the value.

Please click on the links below to see how we executed this theme across the various media.