Paying it forward

Billy Major

Paying it forward

As some of you may know, a couple of us in the team are keen skiers. Snow is falling in the Alps already and anticipation for the coming season is building.

We have a longstanding association with a promising young British skier, Billy Major, who has his sights set on the next Winter Olympics – Beijing 2022. Currently a top three alpine ski racer, he is a member of the British Europa Cup Squad, taking part in races organised annually by the International Ski Federation (FIS).

2019/20 season

Racing since the age of seven, Billy is now 22 and aiming for a World Cup podium place in his disciplines of slalom and giant slalom in the near future. He’s been training with the British squad on glaciers in France, Austria and Norway for the past few months and racing officially started on 27 October in Solden.


We sponsor Billy through offering marketing on a pro bono basis and, in previous years, we’ve raised funds to help him take part in the sport at this high level. Funding for winter sports is very limited and Billy has to find £40,000 per year to compete and train.

Billy recently took part in a BBC Radio Cambridgeshire interview, which we were pleased to organise for him to help him raise his profile to potential sponsors so that he can concentrate on his career. If you’d like to find out more about this, please contact him via his website.


In the past, Billy has been interviewed by Ski Sunday as one to watch. Europa and World Cup races can be viewed on Eurosport, on subscription.

Good luck for 2019/20 standings, Billy.


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