FIX-R Identity

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FIX-R Identity

Brief: SIG Roofing required an identity to brand a range of construction products that clearly define them as sturdy alternatives to major brand options.

Solution: The identity ensured the products stood out on the shelf next to the competitors’ products and reflected their rugged and reliable nature. Utilising a set of dashes to reflect an E, they were subtly named to appealed to their intended target audiences – FIX-R for Flat roofing contractors, TIL-R for pitched roofers and FIT-R for general accessories across all ranges.

Illustration by: tcadmin