Brief: To create an exhibition space that clearly demonstrated key products, with materials for visitors to experience, plus examples of finished solutions and product build ups. Flex-R had also booked a separate space for demonstrations which had to be clearly linked to the main stand.
Solution: The stand was divided into four arms to clearly differentiate the 3 main product ranges, plus their ancillaries. Each arm displayed a front product material which could be lifted to view the material structure and gluing. Above each material a TV showed digital content giving examples of the products in-situ as well as fitting techniques to demonstrate the ease of fitting and finished solutions. The stand sat in the centre of the space with a link to the product demo area on one side.