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Brief: To create a stand alone identity for HOLL – High Oleic Low Linolenic Rapeseed Oil. This specialist oil benefiting the food industry is to be introduced across all of Europe.

Solution: PickeringHutchins created a series of messages and images for different audiences. From farmer to consumer, the identity and collateral illustrates what sets this product aside from standard rapeseed oil. Our creative is now used in all HOLL media across Europe.

Illustration by: Dean Hutchins


Advertising, Branding, Design for Print