Monsanto Dekalb

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Monsanto Dekalb

Brief:  For the DEKALB seed 2016/17 advertising campaign, convey what sets DEKALB seeds apart from its competitors.

Solution: After meeting with the senior management and specific product managers we quickly recognised its unique characteristics. PickeringHutchins devised a trait-specific campaign focusing on season and region issues that farmers encounter across Europe with different climates. The look was consistent, the message was consistent, building the brand.

Illustration by: Dean Hutchins