Brief: SIG Roofing’s One Warranty programme needed revising to reflect its expansion to include both pitched and flat roofing products. It provided the opportunity to create a suite of marketing materials that reflected SIG Roofing’s brand direction.
Solution: A swatch book graphic immediately conveys the range of products included in the programme, subtly incorporating a range of manufacturer logos. Emphasising the word ONE, a less is more approach to the new logo pares down the message in clean cut style with parallels to the simplicity of modern architecture.
The full marketing product launch kit included direct mail, leaflet, dispenser, print and digital advertisements, poster, in-store promotional items, membership card and certificates.
Advertising, Design for Print