SIG Group Branding

Home  |  SIG Group Branding

SIG Group Branding

Brief: The SIG name had been in existence for several years and had gone through at least four iterations, some of which we had undertaken within individual divisions. The Group – comprising┬áthree main divisions, over 700 depots and 4,000 vehicles – wanted a single identity which could be used across all businesses, in all media.

Solution: The final identity used the existing SIG logo, combining it with a ring of confidence and a dynamic sheared type face for each company.

Illustration by: tcadmin