SR Timber Advertising Campaign

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SR Timber Advertising Campaign

Brief: SR Timber required a campaign for roofing battens that didn’t show the usual imagery of products ‘on a roof’. They wanted to demonstrated their business values of Focus, Expertise and Reliability.

Solution: The finished campaign took the product out of its usual roofing environment emphasising their business values in sporting environments. To ensure the viewers’ focus was on the product in each iteration, the product was carefully integrated in to the sports scene and kept in full colour while the sports image was made black & white.

Illustration by: Dean Hutchins