VJT Building London

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VJT Building London

Brief: VJ Technology supply high end fixing and tools to the construction industry and wanted an advertising campaign to appear on the London Underground platforms and escalators. The advertising needed to demonstrate their businesses expertise, knowledge and range for construction fixing products. With the emphasis on the scale of the projects VJT can help build within the London area and aimed at contractors and developers using the underground to get to existing sites or their offices.

Solution: The finished campaign combined well known buildings and views in London with VJT products and tools seamlessly integrated to create an eye catching vista with  drill bits, screwbolts and cutting blades.

Illustration by: Dean Hutchins